| 2010 Social Media Marketing Report |
| Written by Online Reputation Management Solutions |
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• The top 10 social media questions marketers want answered: We analyzed nearly 1356 open-ended responses and summarized all the major questions that marketing pros want answered. • The time commitment: We examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or seeking support staff. • The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. We also look at how time invested and experience enhances the benefits. • Commonly used social media tools: Wondering which social media tools marketers are using the most? Those questions are answered, along with an examination of which tools experienced folks are using. • Social media tools people want to learn more about: In this section, we examine the up-and-coming tools that marketers are most interested in learning about. • Other analysis: We also examine social media outsourcing and smartphone marketing. In addition, we take a look at how B2B (business to business) companies vary from B2C (business to consumer) companies and whether the size of a business has any bearing on results. We also highlight significant changes since our 2009 study. How to use this report: Regardless of your experience with social media marketing, there's something here for you. If you're a beginner, take a look at the time commitment, benefits and tools that your peers are using. If you've been at this for a while, compare yourself against other marketers, see what tools they're looking at next and see whether you're achieving the same benefits as your more experienced brethren. If you're a social media guru, there's tons of material here to help you develop lots of "how-to" products. You'll want to pay close attention to the top 10 questions section." (...) |