^{1. Reputation: risk of risks}

An Economist Intelligence Unit white paper sponsored by Ace, Cisco Systems, Deutsche Bank, IBM, KPMG

"Protecting a firm’s reputation is the most important and difficult task facing senior risk managers, according to a new report by the Economist Intelligence Unit. In a survey of 269 senior executives responsible for managing risk, reputational risk emerged as the most significant threat to business out of a choice of 13 categories of risk. Fully 84% of respondents felt that risks to their company’s reputation had increased significantly over the past five years. This report, which is sponsored by Ace, Cisco Systems, Deutsche Bank, IBM and KPMG, sheds light on the role of the risk manager in protecting corporate reputation. The findings are drawn from a global survey of senior executives, of which 36% are from companies in the financial services sector. Respondents from 18 other industries also participated in the survey. (...)

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^{2. Online Reputation: manage your reputation by analyzing the web - Digimind White Paper}

Over 50 pages of practical and illustrated information about Online reputation by Digimind

"Markets are conversations, web users are the media: ”If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” said Jeff Bezos, the CEO of the Amazon.com1 and went on to say that the.essence of the new challenges posed by Web 2.0 to organizations nowadays is encapsulated in the quote (your brand, your products, your company, your employees are now the potential subjects of conversations and attacks, but also of positive rumors broadcast on the internet. Indeed, any individual is now able to broadcast his personal views easily using simple tools, by circulating his own information or commenting on information published by others." (...)

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_{2010 Social Media Marketing Report - a Social Media Examiner Report}

How Marketers Are Using Social Media to Grow Their Businesses by Michael A. Stelzner

"This study set out to understand how marketers are using social media to grow and promote their businesses. On the following pages you will discover:

• The top 10 social media questions marketers want answered: We analyzed nearly 1356 open-ended responses and summarized all the major questions that marketing pros want answered.

• The time commitment: We examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or seeking support staff.

• The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. We also look at how time invested and experience enhances the benefits. (...)

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