“If you don’t like bad news, you should get out of the leadership business. Your job is to hear as much bad news as there is out there and to figure out ways of dealing with it.” Canada’s first female Prime Minister Kim Campbell
“Any assault on the reputation of a company is a crisis and reputations are built on how management responds to crises.” Who is managing your online reputation?
One of our main services is the Online Reputation Defender. To begin with, we would like to describe and explain what exactly Online Reputation Defender is. Online Reputation Defender is a reactive Online Reputation Management service. Why is it reactive? Because we are building step by step, together with you an effective online reputation, by ensuring a positive message over the Internet when people Google for your name, services, products or any other important keyword, after identifying online reputation issues, negative results in the search engines. Like this, you will dominate the first pages of Google by promoting your personal or corporate brand. Without an effective Online Reputation Management strategy, many individuals and especially companies receive negative results in Yahoo, Google, MSN which could be causing immeasurable damage. We try to minimize this damage!
The main idea is NOT to simply push down negative Google results, but to ENGAGE and understand why those negative results appear in the search engines. It is very tricky to decide how to handle negative results. This will be established by our Communication Specialists together with the client. Most of the Online Reputation Management companies don't engage negative results and this kind of strategy could backfire against the customers, against their company and ultimately against their market share and profits. It is useless to have a clean online reputation as long as your customers are unhappy and constantly write about this. Sooner or later these negative results will rank in Google and if they don’t rank, they will influence for sure other potential customers. You can’t simply ignore this category of clients! Ignoring a client and its demands it’s never a smart solution. Online Reputation Defendercomes to rescue!
Win back clients with Online Reputation Defender!It’s all about Relationship Marketing. Relationship Marketing is the process of attracting, maintaining, and enhancing relationships with key people. An angry customer who spreads bad reviews about your company is a key person. Why? Because in the physical world, if you make a customer unhappy, this customer will share his bad experience to five friends, but on the Internet he will share it to other 5000 people, according to specialty studies. Customer relationships are key to your marketing strategy. We use a Relationship Marketing based approach in our Online Reputation Management process and business dealings in order to develop long term relationships with customers and try to retain them.
Reasons to defend your online reputation -69% of companies using Web 2.0 have gained measurable business benefits. (McKinsey Quarterly, September 2009)
-83% of online shoppers said they are interested in sharing information about their purchases with people they know, while 74%are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)
-75% of people don't believe that companies tell the truth in advertisements.
-Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing survey of 117 companies, September 2009)
-According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study's respondents. (Nielsen, "Word-of-Mouth the Most Powerful Selling Tool", October 2007)
-Over 50% of respondents from Germany (56%), Italy (55%) and the UK (54%) agreed that “customer ratings/reviews help me decide whether or not to purchase a product/service”. (European Technographics Retail, Customer Experience and Travel Online Survey Q3, 2008)
-41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA's latest Mediascope survey. (Mediascope Europe, November 2008)
-81% of online holiday shoppers read online customer reviews (Nielson Online, December 2008)
- 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com survey of 600 users, December 2008) Source of the statistics
How is the Social Media Revolution affecting your business? Who is managing your e-Reputation? Dim lights
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Who needs the Online Reputation Defender service?
Individuals; companies; educational / governmental / non-profit institutions; or any other system that has been facing online defamation, bad press results, rumors, bad reviews, sabotage of negative comments by competitors & customers. Are you who Google says you are?
Online Reputation Defender techniques Dominate the first 100 pages in Google with Online Reputation Defender! Online Reputation Management Solutions uses various Reputation Management techniques to accomplish our customers goals: Optimized Blogs, Websites & Forums, Optimized Social Bookmarking / Networking, Optimized Business Bookmarking / Networking, Optimized Online Public Relations, Online Advertising, Identifying and Participating in relevant Communities – engage! and many other. Depending by the situation, not only that negative results can be pushed farther down the search results, but also completely removed. E.g. In legal terms, any false statement made in a public way that can damage the image or reputation of an individual, specific product, or entity (such as a business, government or country) is an act of defamation. In this case, we can discuss your options for getting the defamatory content removed. In particular situations, it’s more smart to talk about the negative, to respond, and not simply remove negative results. We will talk about this kind of particular situations in one of our blog posts.
Online Reputation Defender pricing
Every Online Reputation Defender case and project is unique. It is very important to discuss your specific scenario prior to pricing. We must understand if you are targeting personal or corporate online branding, which are the significant keywords and phrases on which we will build your Online Reputation Defender strategy, how many pages you would like to dominate in Google, how many negative results rank and since when they rank, if you would like to add/cut Online Reputation Defender techniques and many other details. We are happy to discuss these details with you.