|Online Reputation Glossary|
|Written by Online Reputation Management Solutions|
Above the Line Advertising: is an advertising technique tailored for a mass audience. ATL advertising is using traditional mass media channels such as television and radio.
Ad Space: a space on a Web page where an advertisement can be placed.
Ad Tracking: the method of tracking the results of advertising campaigns, in order to evaluate its effectiveness. There are various Ad Tracking softwares available on the market.
Affiliate: an affiliate is an individual who has a business relationship with a merchant to promote the merchant's product or service. The affiliate earns a commission from the merchant for each referral that results in a sale; the merchant handles payment and fulfillment.
AIDA: Marketing acronym used for "Attention, Interest, Desire, Action". The AIDA formula is a model of communication, based on four principles. AIDA suggests that in order to persuade customers, advertising must create attention; hold interest; arouse desire and initiate action. This legendary formula is at the heart of the most successful advertising strategies.
AIO Statements: are expressions of a person's activities or attitudes towards, interests in, and opinions of a product or service. These characteristics of an individual are used by Marketing researchers in order to profile the consumers, to create their psychographic profile.
Alexa Rank: the Alexa Rank indicates how popular a website is in comparison to other worldwide websites.
Algorithm: a finite set of unambiguous instructions performed in a prescribed sequence to achieve a goal, especially a mathematical rule or procedure used to compute a desired result. Algorithms are the basis for most computer programming. One of the most famous algorithms is Google's PageRank. PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives.
ALT (alternate) text: Several non-textual elements (IMG, AREA, APPLET, and INPUT) let authors specify alternate text to serve as content when the element cannot be rendered normally. Specifying alternate text assists users without graphic display terminals, users whose browsers don't support forms, visually impaired users, those who use speech synthesizers, those who have configured their graphical user agents not to display images, etc. Link
Ambush Marketing: is a Marketing strategy developed in order to associate a company, product, or service without paying a sponsorship fee and without breaking the law with a major event (Super Bowl, World Cup) which is officially sponsored by another competing brand.
Anchor Text: is the visible, clickable text in a hyperlink. This text provides a link to another website.
Asset-Based Marketing: is marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Astroturfing: is the artificial creation of a grassroots buzz by a company or organization for a product, service, individual or political viewpoint .
Atomistic Competition: called also "Pure/Perfect Competition", is quite a rare concept in the real world. It is an economic model that describes a market form in which no producer or consumer has the market power to influence prices. The Atomistic Competition is characterized by a free flow of information, there are no barriers: as buyers and seller can freely enter or leave the market, there is a large number of buyers and sellers, all goods of a particular category are homogeneous.