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Online Reputation Management Solutions believes that helping our clients and visitors understand the basics, benefits and importance of an effective Online Reputation is a crucial first step. The Online Rep. Glossary was prepared for you as a quick reference and it defines a selection of most frequently used terms in the field of Online Reputation Management. You should also check the Free SEO Tools and Free SEM Tools! The following are popular Online Reputation Management (SEO, SEM, Public Relations) acronyms and abbreviations. Enjoy browsing our collection of free SEM and SEO Tools & the Glossary!
AOL = America Online, a search engine ATW = AlltheWeb, a search engine AV = AltaVista, a search engine
B2B = Business to Business B2C = Business to Consumer B2E = Business to Employee BDV = Business Development Portfolio BFS = Bad Financial Standing BI = Business Intelligence
CEM = Commercial Electronic Messages CGM = Consumer Generated Media CMS = Content Management System CPC = Cost- Per-Click CPL = Cost Per Lead CPM = Cost Per Thousand CPS = Cost Per Sale CRA = Corporate Reputation Audit CRM = Customer Relationship Management CSS = Cascading Style Sheets CSE = Comparison Shopping Engine, Custom Search Engine CTR = Click Through Rate
DHTML = Dynamic Hypertext Markup Language DMOZ = Directory MOZilla (a directory) DNS = Domain Name System DPS = Double Page Spread DRPs = Directory Results Pages DTC = Direct Traffic Center (Overture/Yahoo! Search Marketing)
e-PR = online Public Relations EOC = Email Optimization Consultant EPC = Earnings Per Click EXE = Executable (file.exe)
FAQ = Frequently Asked Question FAQs = Frequently Asked Questions FFA = Free For All (FFA Links Pages) FTC = Federal Trade Commission FTP = File Transfer Protocol
GAP = Google Advertising Professionals GWO = Google Website Optimizer
HTTP = Hypertext Transfer Protocol HTTPS = HyperText Transfer Protocol Secure
IBL = Inbound Link ICANN = Internet Corporation for Assigned Names and Numbers ICRA = Internet Content Rating Association IIS = Internet Information Services IM = Instant Messaging IPR = Institute of Public Relations IPRA = International Public Relations Association INK = Inktomi, a search engine IP = Internet Protocol IP = Intellectual Property IPR = Intellectual Property Right IT = Information Technology IYP = Internet Yellow Pages
KDA = Keyword Density Analyzer KEI = Keyword Effectiveness Index KPI = Key Performance Indicator
NDA = Non-Disclosure Agreement
OBL = Outbound Link ODP = Open Direcrory Project OOP = Over Optimization Penalty OTH = Opportunity To Hear OTS = Opportunity To See ORM = Online Reputation Management ORMS = Online Reputation Management Specialist OWBL = One way back link
PFI = Pay for Inclusion PFP = Pay For Performance, Pay For Placement PPC = Pay Per Click PPV = Pay Per Visitor PR = Google PageRank™ PR = Public Relations
RQ = Reputation Quotient RMS = Reputation Management Specialist ROI = Return on Investment RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
SCCR = Single Column Centimetre Advertising Rate SEM = Search Engine Marketing SEO = Search Engine Optimization SEP = Search Engine Placement SERP = Search Engine Results Page SES = Search Engine Strategies SMM = Social Media Marketing SMO = Social Media Optimization SMP = Social Media Profile SNS = Social Networking Service SSE = Yahoo! Search Submit Express SSP = Yahoo! Search Submit Pro
TLA = Text Link Ads
W3 = World Wide Web W3C = World Wide Web Consortium WOM = Word-of-mouth, word-of-mouse
200 OK - The request has succeeded. The information returned with the response is dependent on the method used in the request. 301 Moved Permanently - The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.
302 Found - The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.
304 Not Modified - If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.
307 Temporary Redirect - The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.
400 Bad Request - The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
401 Unauthorized - The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.
403 Forbidden - The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.
404 Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.
410 Gone - The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.
500 Internal Server Error - The server encountered an unexpected condition which prevented it from fulfilling the request.
501 Not Implemented - The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.
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