|FAQs - Frequently Asked Questions|
|Written by Online Reputation Management Solutions|
Can Online Reputation Management Solutions solve my problem overnight?
Absolutely not! You should never fall for this kind of fake promises, because there are a lot of fraudulent marketers. Internet Reputation Management is a complex area of the Online Marketing and as we all know, just as traditional Marketing, Internet Reputation Management could never provide overnight effective solutions. The clients should understand that the major search engines are quite Daedalian structures and that it requires time, effort, great search engine optimization and communication skills. Expect your optimization results to improve gradually over time. Moreover, it takes time also to determine your stakeholders TO PARTICIPATE, to be involved in the development of your Internet Reputation and help shape it! We are not going to tell you that it will happen overnight; you can expect to see results in as little as 60 days. Depending on the complexity of the project, the duration is ranked between 3 months, 6 months or 1 year+.
Reasons why Internet Reputation Management takes time: starting and running an Internet Reputation campaign involves a lot of tasks. To begin with, Online Reputation Management Solutions will perform an Internet Reputation audit in order to understand who the direct and indirect influencers of your reputation are. We will research and analyze one’s personal or professional, business, industry or corporate reputation as represented by the content across various types of online media. The GAP analysis will help determine "Where are we?" and "Where do we want to be?" The reasons for any "reputation gap" will be assessed. Furthermore, our online reputation management specialist will establish and implement an online reputation management plan and strategy. Finally, the online reputation management success will be measured and delivered in form of reports to the client. One of the last steps of our successful online reputation process is the online reputation maintenance. We must keep our organic SEO natural to avoid penalties. All must happen gradually and not overnight. New websites, profiles etc don't rank immediately. How can new un-optimized websites or social profiles compete with strong pages on strong domains that have been consistently ranking for months or years? The WWW is constantly evolving. (and many other reasons)
Why should I pay also for e-Reputation Maintenance if you solved my problem?
Ultimately, it's the client's decision whether to opt or not for Internet Reputation Maintenance. We strongly recommend Internet Reputation Maintenance. Without Internet Reputation Maintenance, the achieved results will dominate the top pages of the search engine results only for a short period. Most of the times, for less than one week. The challenging part is to build/defend an Internet Reputation, whereas Maintenance is less demanding and costs much more less. It is impossible to imagine successful Internet Reputation Management without Maintenance, because the Web is constantly evolving, the search engines are dynamic, the competition is never sleeping and as long as you market products and services, there will always be some disappointed customers. Search engines such as Google, constantly change their scoring algorithms. Google also crawls and updates its index every day. Because Google is constantly crawling and updating selected pages, search results will vary slightly over the course of the month. "Slightly" could be crucial to Internet Reputation Management. That's why, Online Reputation Maintenance is vital.
How should you respond to: negative criticism, complaints, negative feedback, bad comments etc?
All these represent opportunities to increase the value of your company. Companies must remember Peter Drucker's original 1951 refrain: customers are the reasons why we get to stay in the business. Simply ignoring the dissatisfaction of your customers or the superficial approach of pushing down negative results in the search engines, will not guarantee the long-term success of your business. "It is time for all organizations to think of complaint handling as a strategic tool, an opportunity to learn something about products and services, rather than a nuisance, a cost and a royal pain." People who write a complaint letter or simply a bad comment across the Internet, have a variety of reasons for doing so. Therefore, to reply with generic responses is a big mistake. The lack of communication generates stronger negative feelings on the part of customers. The complexity of this question makes it hard to write an answer in 2-3 paragraphs, because each situation is different. Here are some basic ideas: when defending your company online, don’t pretend to be someone else and don't expect us to do otherwise. One of our main strategies is to determine your stakeholders TO PARTICIPATE, to be involved in the development of your Internet Reputation and help shape it. Therefore, be honest and admit that you/we represent your company. The first step is to thank the reviewer for the feedback and respond to any positive comments. If there aren't any positive comments, apologizing for the negative experience is crucial. Furthermore, we will explain the steps the company will take to prevent that from happening again. The conversation will be taken offline. We will ask the customer if you could contact him/her directly to discuss the specific details of the negative experience. You will acknowledge the customer's point of view and your company will exceed the customer's expectations by following through on promises and considering providing a little extra perk. Finally, you should make sure to check customer satisfaction in time. Now that changes have been made, we must absolutely go back to your target audience and let it know you listened and acted on their suggestions. We will make sure to deliver your message all over the Web through various strategies that will build your new positive Internet Reputation. More details will be discussed directly with the customer.
Can Online Reputation Management Solutions make the negative results disappear forever?
You may be able to have the material removed, under particular legal circumstances, otherwise there is no guarantee and Online Reputation Management Solutions is dedicated to using only White-Hat-Techniques. Moreover, most of the online pages are archived at the Internet Archive. "The Internet Archive Wayback Machine is a service that allows people to visit archived versions of Web sites. The Archive's mission is to help preserve those artifacts and create an Internet library for researchers, historians, and scholars." Furthermore, Online Reputation Management Solutions respects each constitution of each country, its privacy, the laws of the press and of the freedom of speech, so content that is protected by the law will not be removed. It is important to generate & promote new positive content.
Will I receive weekly, monthly reports?
Depending on the complexity of your Internet Reputation requirement, you will receive weekly or monthly reports.
Where is Online Reputation Management Solutions located? Can I visit your office?
Our head office is located in Milan, Italy (Viale Italia, 12 Corsico, 20094 Milan, Italy, Fax +39 02-396.77.001) You are welcome to visit us at any moment, please feel free to contact us. In general, 80% of the projects, can be completed without arranging any physical meeting, thanks to advanced technology. However, if you wish to have a meeting with us, we will arrange one at your earliest convenience. We are always at your disposal.
Will my documents remain confidential?
All documents are strictly confidential. Online Reputation Management Solutions guarantees that your documents or any other private information remains secret and inaccessible to any third party, so that you can rest easy knowing that your information is kept private. Every employee, every member of our team is under full non-disclosure.
What will you do with my contact details?
We will only use your contact details only to contact you regarding your Internet Reputation project. We do not pass your details third parties without your consent. We meet all legal obligations for data privacy and protection. We neither collect nor have access to any 'sensitive personal data' as defined by the Decreto Legislativo 30 giugno 2003, n. 196 "Codice in materia di protezione dei dati personali"
To find out if Online Reputation Management Solutions can help you, please take a quick look at this FAQ section or click here if you would like to request a free quote and fill us in on the details of your online reputation problem; there is no cost or obligation.